Deakin University 2001 Deakin University Research Report
Research Output for Ron Breth
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Publications

2001 Bowater School of Management & Marketing

Breth, R. (2001) Guidelines for Successful China Market Entry Strategy: Learning from the Experience of Some Leading Companies, The Journal of Current Research in Global Business, Vol 3, No 4, pp. 6-16, Association for Global Business, Delaware [C2]

McQuilken, L., Breth, R. and Shaw, R. (2001) Satisfaction, Complaining Behaviour and Repurchase: An Empirical Study of a Subscription Service, Proceedings of the Australian and New Zealand Marketing Academy Conference 2001., pp. 1-7, Massey University, Auckland, NZ [E1]

McQuilken, L., Breth, R. and Shaw, R. (2001) Relationship marketing and pay TV: Satisfaction, complaining behavior, service recovery, and repurchase, Proceedings of The 9th International Colloquium in Relationship Marketing, pp. 13-30, John Molson School of Business, Montreal, Canada [E1]

2000 Bowater School of Management & Marketing

Breth, R. (2000) Researching the China Market: Lessons from Australian Companies, North Central Business Journal, Vol 1, No 6, pp. 3-12, Fitchburg State College, Finchburg, Massachusetts, USA [C1]

McQuilken, L., Breth, R. and Shaw, R. (2000) Consumer Expectations and Satisfaction Levels: An Evaluation of Tourism in the Otway Region, ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 811-815, Australian and New Zealand Marketing Academy, Gold Coast,Queensland [E1]

1999 Bowater School of Management & Marketing

Breth, R. (1999) Investment Options in the China Market: An Australian Case Study in Suport of Wholly Foreign-Owned Enterprises, Association for Global Business Annual Conference 1999, pp. 198-208, Omnipress, Las Vegas, USA [E1]

1998 Bowater School of Management & Marketing

Breth, R. (1998) Business Negotiations with the People's Republic of China: A Longitudinal Study of Australian Companies, Journal of International Marketing and Exporting, 3, pp. 112-122, Journal of International Marketing and Exporting, "Nedlands, Western Australia" [C1]

Breth, R. (1998) Market Research in China: Learning from Australian Experiences, Current Research in Global Business: Journal of the Association for Global Business, pp. 165-177, Association for Global Business, Harrisonburg [E1]

1997 Bowater School of Management & Marketing

Breth, R. (1997) The Changing Face of Business Negotiations with the People's Republic of China: The Experience of Australian Companies, Association For Global Business Proceedings of the 1997 Conference Washington DC., pp. 247-257, Association for Global Business, Washington DC [L1]

1996 Bowater School of Management & Marketing

Soldatos, J. and Breth, R. (1996) "Strategic Marketing of Financial Services: A Comparative Study of Australia, Hong Kong and Japan", Journal of International Marketing and Exporting, 1, pp. 42-55, Journal of International Marketing and Exporting, WA [C1]

Soldatos, J. and Breth, R. (1996) "Strategic Marketing of Financial Services: A Comparative Study of Australia, Hong Kong and Japan", Journal of International Marketing and Exporting, 1, pp. 42-55, Journal of International Marketing and Exporting, WA [C1]

1995 Bowater School of Management & Marketing

Soldatos, J. and Breth, R. (1995) "Implementing the Marketing Mix:A Comparative Study of Retail Financial Services in Australia, Hk, and Japan", "International Conference on "Global business in transition, prospects for the 21st century'. (Hong Kong 14-16 Dec 1995)", pp. 43-50, Lingnan College & city Uni. of Hong Kong, Hong Kong [E1]

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Report Contents | Research Output Contents | School Output by Year | Search for a Researcher
2001 Deakin University Research Report