Deakin University 2001 Deakin University Research Report
Research Output for Rachna Gandhi-Arora
Report Contents | Research Output Contents | School Output by Year | Search for a Researcher

Publications

2001 Bowater School of Management & Marketing

Gandhi-Arora, R. and Shaw, R. (2001) Antecedents of Recommending Infrequently Purchased Services: A Conceptualisation and An Empirical Analysis, Proceedings of the Australian and New Zealand Marketing Academy Conference 2001., pp. 1-8, Massey University, Auckland, NZ [E1]

Gandhi-Arora, R. and Shaw, R. (2001) Relationship marketing and tourism special events: An exploratory analysis, Proceedings of The 9th International Colloquium in Relationship Marketing, pp. 46-64, John Molson School of Business, Montreal, Canada [E1]

2000 Bowater School of Management & Marketing

Gandhi-Arora, R. and Shaw, R. (2000) Satisfaction, Novelty Seeking and Repurchase in Tourism Special Events: An Exploratory Analysis, ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 389-394, Australia and New Zealand Marketing Academy, Gold Coast, Queensland [E1]

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Report Contents | Research Output Contents | School Output by Year | Search for a Researcher
2001 Deakin University Research Report