Deakin University 2001 Deakin University Research Report
Research Output for Heath McDonald
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Publications

2001 Bowater School of Management & Marketing

Darbyshire, P.* and McDonald, H. (2001) Antecedents and Outcomes of Customer Delight: A Practical Test, British Academy of Management Conference Proceedings 2001, Niche Publications, UK, United Kingdom [E1]

McDonald, H. and Alpert, F.* (2001) Using the Juster Scale to Predict Adoption of an Innovative Product, Proceedings of the Australian and New Zealand Marketing Academy Conference 2001., pp. 1-8, Massey University, Auckland, NZ [E1]

McDonald, H. (2001) Does winning matter? On-Field performance, satisfaction and the future behaviour of football club members, Global Issues in Sport Management: 7th Annual SMAANZ Conference 2001, p. 1, Victoria University, Melbourne [L3]

2000 Bowater School of Management & Marketing

McDonald, H. and Alpert, F.* (2000) A Broadened Situational Framework: Transient Versus Enduring Situational Factors, ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 793-798, Australian and New Zealand Marketing Academy, Gold Coast, Queensland [E1]

McDonald, H., Darbyshire, P.* and Jevons, C.* (2000) Shop Often, Buy Little: The Vietnamese Reaction to Supermarket Retailing, Journal of Global Marketing, Vol 13, No 4, pp. 53-71, International Business Press, Binghamton, NY, USA [C1]

1999 Bowater School of Management & Marketing

McDonald, H. and Harrison, P. (1999) The Use of Marketing and Public Relations by Performing Arts Presenters, Australia & New Zealand Marketing Academy Conference, pp. 1-8, Australia and New Zealand Marketing Academy, Sydney [E1]

McDonald, H. and Alpert, F.* (1999) Are Innovators Worth Indentifying?, Australia and New Zealand Marketing Academy 1999, pp. 1-9, Australia and New Zealand Marketing Academy, Sydney [E1]

McDonald, H. (1999) Melbourne Symphony Orchestra: Targeting Youth Audiences, Innovative Arts Marketing, pp. 48-64, Allen & Unwin, New South Wales [B1]

Rodwell, J., Vieceli, J. and McDonald, H. (1999) The Implications of Brand Extensions When the Extension is Later Sold: Using Member Perceptions to Investigate Brand Extensions, Australian and New Zealand Marketing Academy Conference, pp. 1-7, Australia and New Zealand Marketing Academy, Sydney [E1]

1998 Bowater School of Management & Marketing

McDonald, H. (1998) Music Videos as Promotional Tools: An Analysis of their Production and Impact, 1998 Southern Marketing Association Conference, pp. 117-122, Society for Marketing Advances, "New Orleans, LA, USA" [E1]

1997 Bowater School of Management & Marketing

Enright, M.* and McDonald, H. (1997) The Melbourne Garden Nursery Industry; a Qualitative Review of Marketing and New Product Development Orientation, Journal of Product and Brand Management, 6, pp. 175-190, MCB University Press, England [C1]

McDonald, H., Jevons, c.* and Vieceli, J. (1997) A Profile of Vietnamese Supermarket Shoppers; Examining Behaviours and Motivations, Proceedings of the Sixth Annual World Business Congress (IMDA), pp. 502-507, IMDA, Pennsylvania, USA [E1]

Grants and Consultancies

Research Income - Industry and Other Funding

McDonald, H. Tennis Australia rental market evaluation [V]

  • 2001, $35,658

McDonald, H, Westerbeek, H and Smith, A. Investigating the attitudes of parents and young players to the AFL [V]

  • 2001, $56,210

McDonald, H, Vieceli, J and Smith, A. Investigating issues of importance to regional VACC members [V]

  • 2001, $24,419

McDonald, H and Somerville, R. Local authorities superannuation customer satisfaction index development [V]

  • 2001, $18,910

McDonald, H, Rimmer, M and Rodwell, J. Workplace Relations Survey 2000 [V]

  • 2000, $14,520

Higher Degree by Research Completions supervised by Heath McDonald

1999

Ian Stewart Adam
Master of Commerce, Thesis entitled: An Investigation of Educator Adoption of Knowledge Media.
Bowater School of Management & Marketing Requires an Internet connection

1997

Ian Fraser
Master of Applied Science, Thesis title not available.
School of Ecology & Environment Requires an Internet connection

Deakin University * Not a member of Deakin University at time of output.
Requires an Internet connection Requires an Internet Connection.
Report Contents | Research Output Contents | School Output by Year | Search for a Researcher
2001 Deakin University Research Report